To a not insubstantial extent, Mathangi “Maya” Arulpragasam has been victimised by her own successes: following on from the conscientiously controversial, if sonically revitalising début Arular, she went on to smoothen the loveably roughened edges for follow-up effort, Kala. Then, riding high on Paper Planes, I always harboured this fear that she may then compromise on her disinclination toward the cult of celebrity, and indeed I felt she did somewhat with the grossly overproduced, and typographically cumbersome /\/\ /\ Y /\. But for all the pseudo-provocative visual promo and that ostensibly groundbreaking GRAMMYs performance, her recordings desperately lacked that same acidic kick to Arular.
“Truth is like a rotten tooth – you gotta spit it out” she last night hawked up especially for Zane Lowe and, truth be known, I’d personally lost more than a modicum of faith in Arulpragasam up until she brought the proverbial the scrappy, carnivalesque banga below. Entitled BRING THE NOIZE, it’s brattish and unapologetically full-frontal as its brash title might suggest – a distinctly British garage vibe pervading her artillerist verses, with its chorus instead bringing with it rapturous dancehall undertones. It thus comes to resemble a reversion to those altogether more auspicious days of yore aforementioned, and therefore serves only to intensify the anticipation already surrounding forthcoming fourth, Matangi.