BRINGING THE NOIZE, M.I.A.

BRINGING THE NOIZE, M.I.A.

To a not insubstantial extent, Mathangi “Maya” Arulpragasam has been victimised by her own successes: following on from the conscientiously controversial, if sonically revitalising début Arular, she went on to smoothen the loveably roughened edges for follow-up effort, Kala. Then, riding high on Paper Planes, I always harboured this fear that she may then compromise on her disinclination toward the cult of celebrity, and indeed I felt she did somewhat with the grossly overproduced, and typographically cumbersome /\/\ /\ Y /\. But for all the pseudo-provocative visual promo and that ostensibly groundbreaking GRAMMYs performance, her recordings desperately lacked that same acidic kick to Arular.

“Truth is like a rotten tooth – you gotta spit it out” she last night hawked up especially for Zane Lowe and, truth be known, I’d personally lost more than a modicum of faith in Arulpragasam up until she brought the proverbial the scrappy, carnivalesque banga below. Entitled BRING THE NOIZE, it’s brattish and unapologetically full-frontal as its brash title might suggest – a distinctly British garage vibe pervading her artillerist verses, with its chorus instead bringing with it rapturous dancehall undertones. It thus comes to resemble a reversion to those altogether more auspicious days of yore aforementioned, and therefore serves only to intensify the anticipation already surrounding forthcoming fourth, Matangi.

BRING THE NOIZE is out now on N.E.E.T / Virgin EMI.

Comments are closed.