More Heartwarming Wonderment, Frida Sundemo.

More Heartwarming Wonderment, Frida Sundemo.

There’s that point somewhere or other in between the lurid high street lights being illumined for the very first time, and the monstrous turkey finally emerging from its cardboard coop and getting barbarously lacerated at which it’s actually alright to indulge in Wonderful Christmastime; a condensation-stained window which remains open for what feels only a matter of fleeting moments. London never felt particularly tinselly this time around, though Swedish mistress of melancholia Frida Sundemo sounds as though she thoroughly enjoyed her festive bit back there, if forthcoming single Snow is any valid indication as it begins with an unmistakably twinkly sample. It’s soon snowed in under a propellor-styled synth modulation redolent of compatriot Robyn’s Dancing On My Own more often than not, which in turn propels the track through four minutes of flurrying electro-flecked emotivity. Arguably, it’s no Indigo but then as 2k12 pop tracks went that was about as good as the twelve months gave. However lyrically, Snow again plays off that same cynicism-softening naïveté as Sundemo slushily exhales: “Come spring; come summer; come sun: Goodbye Mr. Cold” over a middle eight that’s as though a bluish patch in an otherwise dreary, and exclusively monochromic firmament. Ears are then dipped in one last impeccably composed chorus and, like icicles in coffee, they melt in undiluted awe. For Frida is Scandipop’s latest in an unending line of unimpeachably irreproachable white witch-like pop sorceresses, and from the off Snow sounds another heartwarming wonder.

Frida Sundemo’s Soundcloud.

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