Save Up For My Nikes, Tinie Tempah.

Save Up For My Nikes, Tinie Tempah.

The defining facet of Tinie Tempah’s incontestable success, to my mind, is his relative humility: he announced himself quite emphatically with the grimy Pass Out, during which he professed to “raving with the freshers” term after term whereas his every contemporary would either vaingloriously attempt to indelibly imprint their rap name into the brains of the Vevo-avid (Devlin), or bumptiously tell of their insatiable greed for women and wealth (everyone else). It probably helps that Tinie – née Patrick Chukwuemeka Okogwu – has a seemingly somewhat immature approach to amorous pursuance, exhibited on Frisky during which he quips of a “delicious” lass who “likes to talk a lot, that’s why I call her Trisha”, and an equivalently infantile take on rags, riches and whatnot. “I got so many clothes I keep some in my aunt’s house” he joshes with juvenile glee on the début single aforesaid, and it’s for these very reasons that the inclusion of the apparently overtly materialistic Yank 2 Chainz on this, a first glimpse into his second record Demonstration, sounds all kinds of incongruous in truth.

So when he comes to snarl gnarly: “First of all I’m swaggin’/ Two girls with me so I’m braggin’/ So much money in my pocket/ My pants might be saggin'” come the single’s third verse, he does his utmost to homogenise Tinie. (That this one’s produced by none other than Diplo, and initially sounds not altogether dissimilar from Original Don, does Tempah a similar disservice.) Although Okogwu, impish as ever, ensures this return to a more minimal, grittier territory otherwise runs smoothly as he wisecracks puerilely of kids saving up for his hyper-limited edition Nike Blazers and of his neighbours despising his “mistress ’cause she never wear no nightie”. The track also comprises perhaps his most mischievous rhyming couplet to date in the droll form of “please don’t ask me for my ID, if I’m in your iTunes library.” It’s distinctly wibbly chorus, meanwhile, revolves around the rhyming of tambourine with its title and it’s as yet one that might take a little while longer to return to but, like a kid on a newly acquired Vortigern, it’s one we’ll likely be bouncing off come August…

Trampoline is anticipated August 4th on Parlophone, with Demonstration slated for a September release.

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